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Do holiday shopping now to avoid shipping delays, supply issues
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Christmas shopping season is now thanks to shipping problems
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The Call Of The Small: How A Toymaker Shrunk The Supermarket, And Won Big
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How The Pandemic Has Changed The Toy Business And The Latest Trends In Toys
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2020 was a crazy year for the toy industry, too
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The biggest increase in sales came for toys that could eat up large amounts of time, such as construction toys and playscapes.
COVID-19 wreaked havoc on the best-laid plans of everyone this year and that includes the toy industry. It s been a challenging nine months, said Aaron Muderick, founder of Crazy Aaron s Thinking Putty in Norristown, Pa. On a positive note, harried parents coping with quarantined kids fueled strong growth in puzzles, games, and arts and crafts. No one expected that sales were going to skyrocket, said James Zahn, senior editor at trade publication The Toy Book. Store closures and mandated social-distancing rules accelerated a yearslong migration to e-commerce.