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Chiquita campaign paints the world yellow

Chiquita campaign paints the world yellow
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Chiquita to receive science based target initiative approval for 30BY30 sustainability program

Chiquita to receive science based target initiative approval for “30BY30” sustainability program Earlier this year, Chiquita announced its “30BY30” sustainability program, a major program aiming to reduce carbon emissions across brand operations by 30 percent by the end of 2030. After a thorough review process, the Science Based Target Initiative (SBTi) has approved Chiquita’s “30BY30” sustainability program and aggressive climate target goals, making Chiquita the first global fruit company to be recognized by SBTi. The SBTi organization defines best practices in a science-based targeting setting and is responsible for validating and measuring the brand’s progress according to a set of strict criteria.

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