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Smarter, Better, Faster Creative
Improve Brand Awareness, Deepen User Experience
As the world’s largest platform for software developers, GitHub was already leveraging the opportunity to empower it’s community and help shape the conversation around how technology and open source specifically could drive social change. But the company was looking for ways to amplify existing efforts through unique creative campaigns.
They recognized an opportunity to increase brand awareness and deepen the positive experience users have with their brand by releasing a new brand launch video that conveys their ‘Path to the Future’ campaign theme.
Brand Development Using Agile Methods
Although agile and lean methods have become the trusted approach to develop new ideas and products quickly at scale, they’re yet to become commonplace amongst even the most modern brand & marketing teams whose processes are still lengthy and siloed.