BWS sends King Arthur out on quest for drinks in latest campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS.
Published:
2:48 PM April 21, 2021
The Training Shed St Ives has developed a simple assessment to help improve your overall wellbeing.
- Credit: antonystjohn.com
If your fitness and lifestyle goals have been disrupted by the pandemic, WELLBEING SCORE ™, a new simple assessment tool developed by the Training Shed in St Ives, will help you get back on track.
The past year has been one of uncertainty, constant change and adapting.
Whether you have spent time building new health and fitness regimes, managed to stay in your regular routine or slipped into some bad habits, it is vital to understand how your ‘new normal’ lifestyle has affected you. This is particularly important as we move towards coming out of lockdown.