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Dave Cameron backs Hit management team & strategy despite ratings struggles
Southern Cross Austereo’s (SCA) chief content officer, Dave Cameron, said “of course” he backs the Hit Network’s leadership team and strategy, despite its mixed results across the country in the most recent radio ratings.
The Hit Network’s most troubled station remains Sydney’s 2DayFM, which had a 3.3% share overall and in Breakfast. Its Drive share is slightly higher at 4.1%. Fox FM in Melbourne had a 7.0% share overall, 6.8% in Breakfast and 7.9% in Drive. Adelaide’s SAFM had 7.9% overall, 8.6% in Breakfast and 9.1% in Drive. Brisbane’s B105 had a 9.2% share, 9.3% in Breakfast and 10.2% in Drive. Perth’s Mix 94.5, meanwhile, performed the best in terms of overall share, on 11.7%. Its Breakfast share was even higher – 12.7% – while in Drive it had 11.8%.
Hit Network announces largest promotion ever with $1m major prize
July 12, 2021 10:02
Southern Cross Austereo’s Hit Network is giving away its biggest prize, with a $1 million major giveaway for the winner of the latest Alpha Bucks competition.
The announcement:
For the first time ever, the Hit Network today announced that it will be making one listener a guaranteed millionaire as the network launches its biggest promotion to date with $1,000,000 Alphabucks from Monday, 19 July.
More than 4.4 million Hit Network listeners from across the nation will be eligible to register throughout the competition period from Friday, 16 July via the LiSTNR app for the chance to claim the major prize of $1,000,000.
Hit Network attempts to lure listeners with $1 million Alphabucks giveaway
The Hit Network is ramping up its efforts to secure listeners across the country, announcing a $1 million prize for its Alphabucks competition.
Alphabucks launched on the network in 2017, and traditionally sees participants quizzed with 10 questions in 30 seconds. They need to answer all questions correctly with a specific letter. Each correct answer formerly scored them $100, with 10/10 correct answers sometimes scooping the prize pool up to $10,000.
This time, however, one winner of the competition will secure $1 million.
Hit Network listeners can register via Southern Cross Austereo’s (SCA) LiSTNR app and will have the chance to play on their local Hit Network.