/PRNewswire/ To celebrate Father s Day, two iconic brands are coming together to drop the first-ever shoe-meets-koozie. Miller Lite, the Father of Light.
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Ahead of the Tokyo Olympic games and a summer of a much-anticipated sporting revival, New Balance has enlisted a crew of millennial and gen Z stars to inspire audiences to seize every opportunity to chase their passions – preferably in their swaggy sneakers.
“Patience is a virtue,” goes the timeless adage. In its newest global campaign, ‘We got now’, New Balance turns this refrain on its head.
The campaign challenges gen Zers to take control of their own destiny and pursue their dreams now. “Impatience is a virtue,” says hip hop prodigy and activist Jaden Smith in the opening frame of the campaign’s hero film. “When you know what you want, waiting isn’t an option.” He is joined by an all-star team including two-time NBA champion Kawhi Leonard, tennis star Coco Gauff, Olympic sprinter Sydney McLaughlin, Liverpool winger Sadio Mané and pro skateboarders Margielyn Didal and Tiago Lemos.