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Matthew McConaughey fronts Wild Turkey campaign

Matthew McConaughey fronts Wild Turkey campaign
thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.

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Wild Turkey Announces Inspired Trust Your Spirit Global Campaign Starring Creative Director Matthew McConaughey

Wild Turkey Announces Inspired Trust Your Spirit Global Campaign Starring Creative Director Matthew McConaughey
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Campari Group forms new super-premium division in US

Campari Group forms new super-premium division in US 13th May, 2021 by Kate Malczewski Aperol owner Campari Group has created a new department to grow a selection of super-premium-and-above brands in select US markets. The new Rare division will aim to scale super-premium brands Campari’s Rare division will incubate brands across the Cognac, rum, Bourbon, single malt Scotch, white spirits and Champagne categories. Described as an ‘agile alternative brand equity building laboratory’, Rare will be led by Julka Villa, Campari’s global strategic marketing spirits managing director. The division will be based in New York City and will operate separately from Campari America. In its first year, it will focus on developing ‘a specific company approach on brand equity building and route-to-market’ in California, Texas and Florida, with plans to scale up in the future.

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Campari Group Launches the RARE Division: Building a New Blueprint for the Super-Premium and Above Spirits Route-To-Market

Press release content from PR Newswire. The AP news staff was not involved in its creation.

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Campari Group Launches The RARE Division For The Super Premium And Above Spirits Route-To-Market

Campari Group Launches The RARE Division For The Super Premium And Above Spirits Route-To-Market 0 Shares NEW YORK In concert with Campari Group’s goal to establish world-class Spirits Brands, the world’s sixth leading spirits company announces the launch of the RARE division. Operating from New York City, this sector will focus on Campari Group’s super-premium and above offering through a new, dedicated interior department. This incubator division, as an agile alternative brand equity building laboratory, will be led by Julka Villa, who will retain her role as Global Strategic Marketing Spirits Managing Director, and will operate distinct from Campari America under the direct aegis of the Group CMO. The RARE division will pilot across an ensemble of brands including Champagne, Cognac, Rum, Bourbon, Single Malt Scotch, and White Spirits.

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