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Wolverine Worldwide acquires UK women s activewear brand Sweaty Betty

Fibre2Fashion Toggle navigation 04 Pic: Business Wire US-based Wolverine Worldwide, which operates a portfolio of footwear and lifestyle brands, has announced acquiring UK-headquartered global fitness and lifestyle brand Sweaty Betty. The latter’s chief executive officer (CEO) Julia Straus will continue to lead the brand and will report to Brendan Hoffman, president of the former. The all-cash transaction, valued at nearly $410 million, was concluded on August 2. Wolverine Worldwide acquired all shares of Lady of Leisure InvestCo Limited, the entity that owns the Sweaty Betty brand, from L Catterton and other shareholders. Wolverine Worldwide owns the following brands: Bates, Chaco, HyTest, Hush Puppies, Keds, Merrell, Saucony, Soft Style, Sperry, Stride Rite Children’s Group, Wolverine and Wolverine Leathers.

Sweaty Betty sold to US footwear firm in $410m deal

Sweaty Betty bought by US firm Wolverine in £300m deal

Sweaty Betty bought by US firm Wolverine in £300m deal
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