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Veriti s Direct Indexing Solution Approaches One Billion in Assets Under Management in Less Than 3 Years

Veriti Management Awarded $120 Million Mandate from WatersEdge

Veriti Management Awarded $120 Million Mandate from WatersEdge
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The private equity thirst for wealth management is unquenchable

The unquenchable thirst for wealth management With M&A in the RIA space setting records, the focus turns naturally to the seemingly irreversible influence of private equity money. February 22, 2021 8 MINS With $5 billion in assets under management and nine acquisitions under its belt, some might assume Merit Financial Advisors is hitting all the right notes for building scale in the modern wealth management industry. In reality, the 22-year-old advisory firm has reached the level at which the deep-pocketed world of private equity capital and expertise steps in to rocket enterprises like Merit to the stars. “Last year we made it a mission to find a capital partner because we knew we needed to bring in some additional expertise as well as the capital backing,” said Kay Lynn Mayhue, Merit’s president.

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