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Jared Gutstadt of Audio Up on the New Podcasting Revolution: We re Making Movies for Your Ears

Jared Gutstadt of Audio Up on the New Podcasting Revolution: We re Making Movies for Your Ears
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A jingle king helps musicians find their voice on podcasts

Before her podcast, Scarlett Burke says she was a “nobody.” The actress had small roles in TV shows, and the highest profile song she co-wrote was for a commercial about Taco Bell’s nacho fries. But last year, her status as a songwriter rose tremendously when her music was featured in an eight-episode podcast musical called “Make It Up as We Go,” produced by L.A.-based podcast production firm Audio Up Media. Burke portrayed the lead character in the fictional story, and more than 1 million people tuned in within eight weeks. New songs were released in the podcast, culminating with country superstar Miranda Lambert performing “Champion,” a song Burke co-wrote. Now, more artists want to write songs with her.

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