Just ask mobile ad execs scrambling to make sense of Apple’s monumental privacy update.
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking and, unsurprisingly, it’s difficult to draw any meaningful conclusions so far. What is clear is that ad execs will need to get creative to solve user consent challenges within the walls of the Apple App Store. People aren’t fans of sharing the data in the Identifier for Advertisers (IDFA) with their favorite apps it seems.
“We see a trend of more non-IDFA users across our portfolio of games and the ratio goes up to 20% of users with an IDFA and around 80% of those without it depending on the ATT screen implementation and user acquisition strategy,” said Jean-Sebastien Laverge, SVP of Growth at mobile game publisher Tilting Point. “The speed at which those users increase varies by game specifically the policy they’ve taken for the ATT screen notification.”
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Reports emerge of more Labour Party madness in the lead-up to Christmas as apparatchiks from the party’s South West regional office turned their attention to the Bristol East Constituency Party. And the party bureaucrats are now so keen on purges that although the chair and secretary in Bristol East had resisted a Corbyn-supporting motion passed by their membership earlier this month, they got purged anyway!
This means that the elected leaderships of Bristol’s North West, West and East Consituency Parties have all been suspended without explanation by their party. Nationwide, 40 more CLP officers were similarly removed during the week before Christmas.