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Prove to Acquire Mobile Behavioral Biometrics Company UnifyID to Accelerate Dynamic Multi-Factor Authentication – Bankless Times
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Prove announced today it will acquire UnifyID, a market leader in mobile-based passive authentication and behavioral biometrics. UnifyID is backed by leading investors including New Enterprise Associates (NEA), Andreessen Horowitz (a16z), and Stanford University’s StartX.
Approving legitimate transactions while thwarting fraud is the goal of authentication technologies. Static and cumbersome techniques impede revenue while driving operating expenses and customer frustration. With UnifyID, Prove customers will benefit from revolutionary, award-winning modern authentication technology and the addition of the industry’s brightest AI/ML talent.
“Businesses from tier 1 banks to fast-growing tech companies are asking us to help them reduce their reliance on one-time passcodes and passwords by adding modern authenticators that remove the human element,” said Rodger Desai, CEO of Prove. “UnifyID’s technology harnesses powerful behavioral and biometric signals from mobile
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