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Johnnie Blonde whisky taps into long drinks 16th December, 2020 by Nicola Carruthers
Diageo has unveiled a ‘sweeter’ Johnnie Walker Scotch whisky designed to be mixed in a bid to attract new consumers.
Johnnie Blonde whisky is made for mixing with lemonade, cola or ginger
The new Johnnie Blonde expression is made using wheat and fruity malt whiskies. Matured in sweet American oak, the resulting whisky is said to be ‘full of bright, vibrant flavour’ with notes of toffee, caramel and fresh fruit.
The blended Scotch was launched to appeal to both current and new whisky drinkers.
Diageo said the way drinks are being consumed is evolving, with consumers socialising earlier or in more relaxed spaces, and sipping long drinks slowly. As such, Johnnie Blonde is ‘made for this occasion’ as it can be consumed in long serves, including mixing it with lemonade, cola or ginger.