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JNTO extends #GoodnessofJapan campaign by partnering with Sumo wrestler Yoshinori Tashiro By TBM Staff | Mumbai
Basking on the success of the #GoodnessofJapan campaign, the Japan National Tourism Organization (JNTO) recently teamed-up with Yoshinori Tashiro, a renowned Japanese Sumo wrestler to continue with the efficacious marketing concept.
The new #GoodnessofJapan campaign resonates with the brand value of safety, cleanliness, and sanitisation; all of which are extremely important in the current scenario. Through this association, JNTO is trying to communicate all the values that the destination inculcates through this campaign.
JNTO wanted its audience to see Japan in its true state and not only through professional images. Hence, JNTO tailored made an itinerary special for Tashiro who visited Tokyo, Osaka, Kyoto and Okinawa. The campaign showcases not just the fascinating destinations, culture, and cuisine that
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Basking on the success of the #GoodnessofJapan campaign, the Japan National Tourism Organization (JNTO) recently teamed-up with Yoshinori Tashiro, a famous Japanese Sumo wrestler to continue with the efficacious marketing concept. The new #GoodnessofJapan campaign resonates with the brand value of safety, cleanliness, and sanitization; all of which are extremely important in the current scenario.
Through this association, JNTO is trying to communicate all the values that the destination inculcates through this campaign. While the world is coping up with the unprecedented pandemic, it is the core values that should be practiced for the safety of everyone. JNTO, wanted its audience to see Japan in its true state and not only through professional images. Hence, we tailored made an itinerary special for Yoshinori Tashiro who visited Tokyo, Osaka, Kyoto ending at Okinawa.
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