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Genesis Preps G70 Shooting Brake for Goodwood Fest
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LAcarGUY Opens Lucky 13th Dealership, and 6th Santa Monica Location - Genesis Santa Monica Today
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Chris Davies - May 12, 2021, 10:01am CDT
Genesis has revealed its latest model, with the 2022 G70 Shooting Brake proving to be a sleek and teasing reminder that the US often misses out on the most fun. Based on the G70, but with a curvaceous wagon body, the newest iteration from Hyundai’s luxury arm does nothing to disprove that Genesis is responsible for some of the most striking design in the car world right now.
That’s obviously the case for the regular G70 sedan, which has recently been updated for the 2022 model year with styling borrowed from its head-turning G80 sibling. For the new G70 Shooting Brake, however, it’s an opportunity to bring back a little-used name for something that pairs aesthetics with more practicality.
Hyundai s Shares the First Images of the G70 Shooting Brake From its Luxury Division Genesis - FutureCar com
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However, some industry analysts have cautioned that it may take some time for Genesis to stand out in the European premium car market as several prominent brands are already active there.
When asked for a comment, Daishin Securities’ analyst Lee Seung-hwan said, “While Genesis cars are now at a level right below Lexus cars in the U.S. market, it would take some time for them to stand out in Europe as a luxury brand, considering competition among prominent European brands.”
Genesis has been enjoying steady growth in its home country of South Korea and the United States ever since it was launched to sell premium cars by Hyundai. Its South Korean sales jumped 165 per cent year-on-year in the first quarter of this year, while sales in the United States more than doubled from the previous year. Growing its business in foreign markets, the brand launched last month in China, the world’s biggest car market.