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June 3, 2021 10:30 M&C Saatchi has taken out the top gong at Commercial Radio Australia’s 2021 Siren Awards, with its campaign for Lilydale/Steggles awarded the Gold Siren. The agency’s ‘Ugly, but good for you’ campaign was awarded the highest honour given by the industry to an advertising campaign, and Melissa Hawkett and Jason Leigh were on hand to accept the award this evening in Sydney. Gold Siren Award winners Melissa Hawkett and Jason Leigh CRA chief executive officer, Joan Warner, said the winning campaign pushed creative boundaries. ADVERTISEMENT “We congratulate the winners and their client Steggles for an inventive campaign that shows how creativity in audio can capture attention and compel you to keep listening,” she said. ....
Dave Hughes to host 2021 Siren Awards as finalists announced 2DayFM Breakfast co-host Dave ‘Hughesy’ Hughes will host the 2021 Siren Awards, which will be held in Sydney on June 3. The awards, now in their 17th year, aim to recognise the best radio ad or campaign of the year. Finalists this year include radio campaigns coming out of creative agencies BMF, M&C Saatchi, Showpony Advertising, whiteGREY, Wunderman Thompson, Eardrum, Isobar Australia and Rare, for work across brands including ALDI Australia, Tourism Tasmania, Baiada (Lilydale/Steggles), the South Australian Department of Human Services, ING Bank Australia and Project Ningaloo. In the craft category, Bang Bang Studios, Cue Sound, Rumble Studios, Seeingsounds, Squeak E. Clean Studios and We Love Jam Studios are up for the award. ....
May 10, 2021 10:51 The 2021 Siren Awards, celebrating the best in radio advertising, will be hosted by 2Day FM breakfast’s Dave ‘Hughesy’ Hughes. Commercial Radio Australia announced the 17th annual Sirens will take place in Sydney on June 3 at The Beresford, with eight finalist creative agencies battling it out for the Gold Siren Award on the night. The finalists this year have been revealed as BMF, M&C Saatchi, Showpony Advertising, WhiteGrey, Wunderman Thompson, Eardrum, Isobar Australia and Rare. Nominated works are for clients including Aldi Australia, Tourism Tasmania, Baiada (Lilydale/Steggles), the South Australian Department of Human Services, ING Bank Australia and Project Ningaloo. ....