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3 ways to ensure CU digital experience meets members’ expectations April 20, 2021 by InsightVault Digital adoption among consumers has risen dramatically during COVID-19, spurring a rise in member expectations for what it means to bank digitally. While financial institutions continue to invest in the digital member journey, credit unions have never deviated from their original mission of “people helping people”. “One of the things that fintechs did over the past 10 or 20 years is place consumers’ needs and journeys front and center,” said Tom Church-Adams, SVP of Pay Products at CO-OP, in a recent PYMNTS.com interview. “It’s something that has really stirred up the industry, particularly in the fact that they could move really quickly in building and launching new products.”

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