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‘Sri Lanka puts 1990 on speed dial’ – 1990 Suwa Seriya Wins at SLIM Digis January, 25, 2021 Campaigned by LoweDigital - We are Designers recognised with two metals LoweDigital, the digital arm of the MullenLowe Group, Sri Lanka, in partnership with We Are Designers received two awards at the recently concluded SLIM Digis 2020 for its campaign for the free emergency ambulance service, 1990 Suwa Seriya. The companies bagged a Gold for the ‘Best Digital Marketing Campaign - NGO and Government category as well as a Bronze for the ‘Best use of Technology in Marketing 2020.’ The entry titled ‘Sri Lanka puts 1990 on speed dial’ highlighted how 1990 Suwa Seriya, an island-wide Pre-Hospital Care Service, operated 24/7, but it was greatly underused due to a lack of awareness by the general public. The campaign consisted of the launching and popularising of both the 1990 Suwa Seriya app as well as the services on offer. Following the implementation of the ca ....
Less than five years after its launch, an India-funded free ambulance service is playing a vital role in Sri Lanka’s COVID-19 response, according to health sector officials.“Over the last few months, the ‘1990 Suwa Seriya’ Emergency Ambulance service has doubled its efforts, attending not just to medical emergencies, but also helping us transfer COVID-19 patients, including those with comorbidities, to hospitals swiftly,” said Dr. Sunil de. ....