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IPG Mediabrands Launches “TRAVERSE32,” New Independent Development and Entertainment Company
December 17, 2020 GMT
NEW YORK (BUSINESS WIRE) Dec 17, 2020
IPG Mediabrands today announced the launch of TRAVERSE32, an independent development and entertainment company aimed at connecting film and television audiences with the world’s most highly influential brands and creators. TRAVERSE32 Co-Founder Brendan Gaul, Mediabrands’ recently appointed first-ever Global Chief Content Officer, will simultaneously serve as its Global President.
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Henenberg and Gaul at the 2019 NYC premiere of 5B Courtesy of Getty. Photo Credit: Cindy Ord / Stringer
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