Brand Purpose and Business-to-Business
There are also special awards honouring particular areas of excellence. The winners will be announced at the Cannes Lions Festival 2021.
Commenting on his nomination, Vikas said, “We are grateful to WARC for the kind nomination and happy to see Africa’s inclusion in another global platform of scale. A partnership between WARC and Cannes Lions makes this one of the most prestigious effectiveness awards in the industry. I look forward to seeing some of the world’s best campaigns of 2019-20, all in one place”.
With an experience spanning over 20 years, Vikas has worked in over 50 countries in Asia-Pacific and African regions. During his years as a strategist, case studies authored by him have won over 100 regional and global effectiveness awards including the (Asia-Pacific, Singapore and India), 4As Jay Chiat Awards, Asian Marketing Effectiveness Awards and others. He has also served on juries for these award shows, and several others.
Highly awarded creative ideas are significantly more effective: WARC
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New research by WARC shows that highly awarded creative ideas are significantly more effective
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Introduction
The Syrian conflict has entered its tenth year, with a devastating humanitarian and economic toll: the death of 384,000-593,000 people as of December 2020; the forced displacement of an estimated 13.5 million people, almost half of whom are displaced internally, struggling to survive; economic loss of $428 billion from 2011 to 2018 (six times the GDP in 2010); depreciation of the Syrian lira (now 13 times less valuable than before the conflict); high unemployment; the destruction of physical property, including homes, infrastructure, hospitals, schools; and the reality of 90% of the population living below the poverty line. Yet the war has also resulted in significant environmental destruction â a form of damage that receives less attention but represents major potential harm with long-term negative consequences on public health, the economy, and peace itself, and which must be central to any post-conflict relief or reconstruction effort.