#2021fashion : Re-wear, reuse
Wondering what’s in store for all you fashionistas? Check out style mantras for 2021
Buying sustainable fashion was predicted to be the trend of 2020 last December. At this time, most of us had not even heard of the coronavirus and those who had, certainly thought it was something that would not affect the whole world.
The pandemic, just like any other major global crisis has redefined everything. It is no longer about shopping sustainably but wearing the
clothes we have sustainably. As we sat at home, we no longer needed to consume fashion like we once did. And when the lockdown went from weeks into months we craved the joy of dressing up. We looked at our closets in both disgust and desire. We realised how we owned too many clothes and how the very act of dressing on a daily basis brought routine into our lives. While you dress for an occasion, you actually dress for yourself for the pleasure it brings you. And when you buy new clothes they
10 ways to become a sustainable fashion consumer
Updated / Wednesday, 16 Dec 2020
16:00 Let s face it, most of us don t even know what sustainable means anymore . Photo: Getty Images
Analysis: here are some practical tips to help you create a more conscious wardrobe
Modern consumers are more aware of the environmental and human costs of their wardrobes. Surveys in Europe and the US show that consumers would like to buy more sustainable clothes - and are willing to pay a little extra too.
But, let s face it, most of us don t even know what sustainable means anymore. According to Edited, a London based retail analytics company, the number of clothes described as sustainable has quadrupled among fashion brands in the US and UK in the last four years.