ITC, UNWTO and MICAT Bridge Gap in Liberia’s Tourism Industry through Digital Marketing Training
ITC, UNWTO and MICAT Bridge Gap in Liberia’s Tourism Industry through Digital Marketing Training
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Monrovia – The International Trade Center (ITC) and the United Nations World Tourism Organization (UNWTO) conducted a two-day Digital Marketing Training Programme for tourism sector stakeholders in partnership with the Ministry of Information, Cultural Affairs and Tourism (MICAT).
The training programme, which was held at Royal Grand Hotel in Monrovia on 9
th and 10
th February, focused on digital marketing fundamentals, website best practices, search engine optimization, and social media marketing activities and was attended by government and private sector stakeholders, including business owners, managers, marketers, IT professionals and other tourism industry workers from Liberia’s attractions, hospitality, media, schools, travel and tour agencies, and transportati