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Wyndham program seeks to support advancement of women-owned hotels
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From Breaking The Glass Ceiling To Breaking Hotel Ground: Wyndham Announces Program To Support Advancement Of Women-Owned Hotels
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Seven hotels owned by Mississippi-based The Thrash Group, including its five-hotel Origin Hotel Collection, are taking on Wyndham brand affiliation, the company announced this week. But the hotels will largely maintain their current boutique feel and name with the exception of adding “A Wyndham Hotel” at the end essentially becoming what the industry calls a soft brand.
The portfolio growth also further accelerates Wyndham’s push into the lifestyle hotel sector, where individual properties make as much as half their revenue from food and beverage offerings an increasingly competitive field for the entire industry.
“Once we established what [The Thrash Group founding partner] Ike [Thrash] and his team were doing and how they wanted to grow, we looked at our portfolio and saw this tucks in very nicely with what we’re doing with the Wyndham brand and how we want to continue to grow in the lifestyle space,” said Chip Ohlsson, chief development officer at Wyndham Hotels
27 January 2021
Wyndham Hotels & Resorts announced plans for further growth with seven new hotel franchise agreements for its Wyndham® brand in the U.S.
The hotels are owned by the national hotel development company, The Thrash Group, and managed by Charlestowne Hotels. The properties include The Thrash Group s Origin Hotel Collection, consisting of five lifestyle hotels as well as one historic hotel and a brand new construction hotel all of which will operate under the Wyndham umbrella.
Details about the new hotels include:
Origin Raleigh, a Wyndham Hotel – Situated in the heart of Raleigh, N.C., in the downtown warehouse district, this recently opened, 126-room hotel offers guests a unique experience highlighting the culture and community of the city. As one of the first boutique, lifestyle hotel experiences in the growing neighborhood, the hotel is designed to connect its guests to the essential spirit of Raleigh. Property highlights include a lobby bar, fitness cent
Wyndham Announces Seven Hotels for its Namesake Brand
Spanning Six States: Colorado, Kentucky, North Carolina, Mississippi, Texas and West Virginia
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Origin Raleigh, a Wyndham Hotel Photo: Wyndham
PARSIPPANY, N.J. - Wyndham Hotels & Resorts, the world s largest hotel franchising company with approximately 9,000 hotels across 90 countries, today announced plans for further growth with seven new hotel franchise agreements for its namesake, upscale, Wyndham® brand in the U.S. The hotels are owned by national hotel development company, The Thrash Group, and managed by Charlestowne Hotels. The properties include The Thrash Group s Origin Hotel Collection, consisting of five lifestyle hotels as well as one historic hotel and a brand new construction hotel all of which will operate under the Wyndham umbrella.
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