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Former Grey Group SG creative chief Tim Cheng joins Tourism Tasmania Details 27 July 2021 Tim Cheng, former Grey Group Singapore chief creative officer, has joined Tourism Tasmania as head of digital and interactive marketing. He was previously with Grey Group Singapore for more than three years and was responsible for reigniting a creative culture within the agency and driving new business conversions for both Singapore and the Southeast Asia region. Among the list of companies he worked with during his time there included Generali Insurance, Bose, MAC Cosmetics, Olay, and leading a WPP team formed for GSK s Panadol global account, his LinkedIn said. He served as global creative lead for the Panadol team and led campaigns in markets ranging from Asia to South America and Europe. 

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