Latest Breaking News On - சிஇஆர்இஏஎல் கூட்டாளர்கள் உலகளவில் - Page 1 : comparemela.com
General Mills : Q1 Press Release(opens in new window)
marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.
Nestle provides refreshments at MoBay vaccination site
jamaicaobserver.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jamaicaobserver.com Daily Mail and Mail on Sunday newspapers.
Forbes CEO Next 50: The Up-And-Coming Leaders Set To Revolutionize American Business
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
One Green Bean opens office in Europe
Creative comms agency One Green Bean has expanded into Europe, opening an office in Amsterdam, PRWeek has learned.
by Arvind Hickman
Sign in to continue
Register
Limited Article Views (Excludes Subscriber Only Content)
Select Newsletters (Excludes Subscriber Only Bulletins)
Limited number of free email bulletins
Unlimited Access to PRWeek content
Daily Breakfast Briefing
PRWeek Daily News (subscriber-exclusive email bulletin)
Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content
PRWeek magazine delivered
Milo Cereal launches first major campaign via Connecting Plots
April 20, 2021 3:11
Milo has unveiled a partly filmed, partly animated new campaign for its new Milo Protein Cereal, bringing it to life with independent creative communications agency Connecting Plots.
The first major marketing campaign for Milo Cereal also launches Milo’s new campaign platform ‘Beast Mode – Activated’.
The campaign is targeted at teenagers, with the two online videos featuring a boy and a girl hitting their sporting goals, respectively.
The creative also builds on Milo’s continued focus on sport, to show how its product can help unleash sporting potential.
ADVERTISEMENT
Connecting Plots creative partner, Dave Jansen said the campaign aimed to tap into the teen mindset and being less overt and more authentic.