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What Marketers Need To Know About the Colorado Privacy Act
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Strategic Data Strategies Will Win In An Enhanced Privacy Era
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Last week, Virginia’s house of representatives and senate passed the Consumer Data Protection Act (CDPA) with sweeping majorities.
And so, once Gov. Ralph Northam signs the bill into law, as he’s expected to do in the coming weeks, you can add “CDPA” to your list of privacy regulation initialisms.
Some are calling the CDPA, which is the second comprehensive data privacy law in the United States, Virginia’s answer to GDPR or the East Coast version of the California Consumer Privacy Act.
But the truth lies somewhere in between. The bill, which would take effect on Jan. 1, 2023 if passed, borrows from both of its high-profile predecessors.
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Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years.
So, don’t expect much movement on privacy and consumer protection during the first 100 days.
But both are top priorities for the incoming administration. And there’s appetite for action on both sides of the aisle and in the mainstream.
“Big tech has fallen out of favor with politicians and the masses due to the political climate,” said Bryan Karas, CEO and founder of performance agency Playbook Media. “Any issue that diminishes their power in the name of returning it to individuals is seen as favorable.”