All branches are featuring campaign artwork, which include slogans such as ‘Screens off. Trunks on.’, ‘Chores off. Canaries on’ and ‘Laptops off. Lapland on’ to inspire clients to get away from work and home life to go on holiday.
The campaign’s messaging has been put together in response to customer feedback that safety and reassurance is the number one priority for booking in the current market.
The messages aim to generate confidence that travelling with the group is secure, as part of a large financially protected group, as well as good value and flexible. There are low deposit offers, flexible payments, free kids’ places, free cancellations, and cash refunds within ten days for packages booked with the group’s own tour operator as part of its Co-op Holidays Promise.
Regan Rejoins EPA: A
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