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 E-Mail May 26, 2021 -Social media sites - especially Instagram - have revolutionized the way plastic surgeons market their practice. These platforms allow surgeons to post testimonials, educational videos, and before-and-after photos. This information can help to guide patients in making decisions about whether to undergo cosmetic surgery and which plastic surgeon to choose, based on factors like the surgeon s experience and results achieved. However, patient perceptions of plastic surgeons skills may also be affected by implicit bias - based solely on the ethnicity of the surgeon s name. In our survey of responses to otherwise-identical Instagram posts, the plastic surgeon s name significantly affected perceptions of surgeon competence, comments lead author Ash Patel, MB, ChB, of Albany (N.Y.) Medical Center.

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