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Irish Dragon s Den star launches CBD oil brand Pureis

Misguided CBD brands in last minute novel foods panic, ACI warns

Misguided CBD brands in last minute novel foods panic, ACI warns Many UK CBD brands have been misled on how to prepare for the looming novel foods deadline meaning there is less than one month for some to pull together potentially impossible amounts of data, an industry expert has warned. The Food Standards Agency UK (FSA) has given CBD companies a deadline of 31 st​ March 2021 to have a validated Novel Food License application submitted and many finished product brands may think they have done all they need to do. But Shomi Malik, external affairs director at the ACI ​(Association for the Cannabinoid Industry), says there are some common misconceptions around what must be done to gain validation.

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