But members of the peace Moruroa flotilla are bristling that Lion, the owner of the Steinlager brand, has appropriated the efforts of the peace fleet movement to sell more beer.
Thomas Everth, who skippered a boat that took part in the 1995 protest, and Anna Horne, the first person to smuggle out photos of the event and share them with the world, are among those angered by the campaign.
Everth told Newshub the tale of the protest belongs to the Pacific people, and is not Lion s to tell. Steinlager had nothing to do with it - it s not their story, he said.