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Inside one woman s effort to normalize marijuana in homes and get equity baked into the laws

Inside one woman s effort to normalize marijuana and get equity baked into the laws

Minority-owned New Dia Cannabis Supply to open March 1

WORCESTER For owner Ross Bradshaw, New Dia Cannabis Supply Co. is the antithesis of the typical retail marijuana shop. First, it is not backed by a parent company with deep pockets. In fact, the only “parents” involved are Bradshaw’s particularly his father, Richard, who poured concrete, put up fencing and acted as a general contractor along with his son to get the shop ready. Secondly, it is not vertically integrated, but is what Bradshaw calls “a playground” where more than a dozen different companies will peddle their product and develop their brands. Third, and most importantly, it is owned by a local, minority business owner in an area disproportionately impacted by the war on drugs.

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