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Chris Wulff-Caesar Makes List of Top 50 Africa Marketing Leaders

Currently Marketing Director Sub-Saharan Africa at Friesland Campina, Chris Wulff-Caesar has been listed on the MWA Top 50 Africa Marketing Leaders for 2021 by Marketing World Awards. This award is the premier continental platform for marketers, communicators and agencies across Africa. Now in its tenth edition, the Awards held its 2021 ceremony on Friday July 2, at the Movenpick Ambassador Hotel, Accra, Ghana, recognizes outstanding organizations and individuals who have delivered superior product value to the market and exhibited excellence in upholding concrete marketing strategies, displaying uniqueness and innovativeness, among offerings, conveying clear messages to its consumers, and driving distinctiveness. At the annual Marketing World Awards marketers, communicators and agencies across Africa showcase their creative excellence and successful strategies in sustaining their brands and clients. This year’s edition took the event several notches higher, than previous edition

Dolapo Otegbayi Joins MWA Top 50 Africa Marketing Leaders

Emerges Woman of the Year Specialized Nutrition Director at FrieslandCampina, Dolapo Otegbayi has been listed on the Top 50 Africa Marketing Leaders for 2021 as she emerged the Marketing World Woman of the year during the Marketing World Awards (MWA) which held on Friday July 2, 2021 at the prestigious Movenpick Hotel in Accra, Ghana. Marketing World Awards is a unique premier platform for marketers, communicators and agencies across Africa to showcase their creative excellence and successful strategies in sustaining their brands and clients. Now in its 10th edition, the Marketing World Awards was launched to recognize outstanding organizations and individuals that have delivered superior product value to the market and exhibited excellence in upholding concrete marketing strategies, display uniqueness and innovativeness among offerings, convey clear messages to its consumers, and driving distinctiveness.

Marketers, turn up your attribution game for your happily ever after

To accelerate positive company-wide change, marketers can also look to collaborate with reliable technology vendors TRENDING TODAY It has never been more difficult for emerging marketers to seize opportunities and run the personalized campaigns needed to secure, generate and nurture leads. Nicholas Kontopoulos, the head of growth marketing for Asia Pacific at Adobe DX, says this has further widened the performance gap between emerging and advanced marketers. The pandemic has thrown businesses worldwide into a new era of marketing, with consumers rapidly switching to digital-first habits, redefining behavioral trends, and unleashing a deluge of data and marketing opportunities in Asia.

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