Smart Dog Media founder and
The Masked Singer executive producer Craig Plestis has struck a partnership with Tokyo Broadcasting System Television to co-develop programming for global audiences.
The deal, intended to capitalize on the growing global appetite for Asian formats, marks the first of its kind for Tokyo Broadcasting System Television.
Unscripted veteran Plestis brought
The Masked Singer, based on the Korean format
King of Mask Singer which airs there on MBC, to North America via Fox. It has since become a global juggernaut. Plestis is also behind Fox’s
Masked Dancer and the U.S. version of the CJ ENM format