An artistic research project held between 2016 and 2017 questioned the effects of consumption on buyers. This year, a second edition is delving deeper into the subject and is particularly looking at the impact of the COVID-19 pandemic on our production, shopping and consumption habits.
You Are What You Buy (YAWYB) reacts to current issues on consumption and consumerism, offering an alternative artistic experience. The first edition was a year-long transdisciplinary project that departed from a reflection on our need to affirm ourselves as consumers. The research process and final presentation were set in a supermarket in Malta, offering a different possibility of where and how to experience art − away from the art institution.