But it s not the first time the company has misfired on racial issues.
Back in the mid-20th century Coca-Cola collaborated with Nazis to create a soft drink brand you re probably still well familiar with today.
In 1933, the year Adolf Hitler took power in Germany, Coca-Cola’s local unit sold 100,000 cases. The subsidiary’s finances were in shambles, however.
Enter 30-year-old German businessman Max Keith, a giant of a man with an imperious air and a massive greatcoat. Keith, a “born leader” who terrified subordinates but commanded their respect, took over Coca-Cola Germany’s books and quickly put them in order. He then revolutionized sales, breaking records every year and eventually heading the company.
Way Before Be Less White Coca-Cola Collaborated w/ Nazis During WW2 | 103 7 The Fox iheart.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iheart.com Daily Mail and Mail on Sunday newspapers.