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Tooheys Extra Dry releases new 'Proudly Ordinary' campaign work


May 14, 2021 10:44
Tooheys Extra Dry has released a new instalment in the ongoing ‘Proudly Ordinary’ campaign platform.
The video features Australian comedian Gocsy taking a guided tour through the Tooheys factory. The five minute film was produced in collaboration with Vice, and has been released on both respective platforms.
This new work is part of the ‘Proudly Ordinary’ campaign, created by 72 and Sunny, launched last year following the agency winning the creative account without pitch.
The campaign takes a lighthearted approach to the market perception Tooheys Extra Dry holds, as an ordinary, everyday beer.
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Outdoor execution of the campaign
72 and Sunny also works with other Lion brands including Little Creatures, Byron Bay Brewery and Kosciuszko Pale Ale. ....

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Best historic pubs to raise a glass on Anzac Day


Best historic pubs to raise a glass on Anzac Day
With their wide verandas and old-school hospitality, these historic hotels in Sydney and regional NSW are the ideal spot to raise a glass to our veterans.
Travel
by Staff reporter
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NSW s historic hotels will open their doors this Sunday to mark Anzac Day, inviting punters to raise a glass to the nation s servicemen and women.
On Sunday, April 25, after the dawn services and marches, many of the traditions of Anzac Day will return to pubs, including COVID-safe games of two up. These are some of the best watering holes to make a day of it. ....

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