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Movers and Shakers: Snap, Reddit, Engine, Bauer, ITV, Ogilvy, VCCP and more
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How the new digital customer is shaping the content commerce experience
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APR 27, 2021
The digital customer, born on the internet and more recently shaped by the pandemic, is here to stay, and their numbers will only grow. There were 256 million digital buyers in the United States in 2020. It’s predicted there will be nearly 280 million by 2024.
The digital customer, who cares less about where they shop and more about the most convenient, safest and quickest ways to do so spends when inspiration strikes, and they expect a seamless shopping journey. Consumers are also aspirational; with the rise of influencer marketing, consumers follow their favorite Instagram or TikTok personalities and align with the lifestyles those individuals project and that they want to share. Particularly among younger buyers, consumers have also indicated that they want to be engaged across multiple channels, placing the onus on brands to provide a multichannel experience.
Creative 276 Add to collection
#DespairNoMore is the new campaign by AMV BBDO and Impact BBDO aimed at destigmatising ageing and incontinence
TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to challenge the misconception that menopause marks the onset of an ‘Age of Despair’ – the name for ‘menopause’ in Arabic –and raise confidence in women aged 45+.
In response to this year’s International Women’s Day theme, #ChooseToChallenge, the new campaign created by AMV and Impact BBDO calls on Arab women to challenge the ‘Age of Despair’ and replace ‘despair’ with their own words which truly reflect this stage of a woman’s life.
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