High Five 170 Add to collection
Jose Miguel Sokoloff, global president at MullenLowe Group Creative Council, shares the five Colombian ads he considers to be most immortal
I’ve been asked to share my top five pieces of work from Colombia ever for this special Immortal Awards edition of High Five. It would be remiss not to look at this through the lens of the Immortal Awards, which celebrates everlasting work the creative community will always come back to. I consider the campaigns I have chosen immortal because they were good enough to stand the ultimate test on a global stage. They broke the glass ceiling in more ways than one and are examples of work that we will always remember as ‘good enough to beat everyone else in the world’. They changed the way we thought of ourselves, what we thought Colombian advertising could be and the value it had in the world. Not only that, but all of these campaigns were incredibly effective in doing what they set out to do, and that’s a