The Craftory invests USD50m in HIPPEAS Chickpea Snacks
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HIPPEAS Chickpea Snacks, has raised USD50 million from investment house The Craftory.
HIPPEAS, a healthy snacking brand, intends to use the funds to boost innovation, expand production, increase distribution and amplify its positive impact.
The Craftory is a USD375 million global investment house focused exclusively on championing the world’s boldest, mission-driven consumer brands . The Craftory is Cause Capital: investing in like-minded companies offering products that positively and boldly impact the categories they serve, society, and the planet. From compostable nappies to carbon credit platforms, The Craftory are a frontline stronghold for the next gen of disruptive consumer brands.
HIPPEAS® Organic Chickpea Snacks has raised $50M from
The Craftory Limited. The Craftory is a revolutionary investment house that is a notably counter-corporate and anti-traditional VC. The brand intends to use the funds to boost innovation, expand production, increase distribution, and amplify its positive impact. The financing consisted of direct investment and secondary purchases of shares from existing HIPPEAS® shareholders, including CAVU Venture Partners.
HIPPEAS Organic Chickpea Snacks
HIPPEAS®, known for its iconic yellow bag with a chickpea smile, debuted in Q2 of 2016 in the US and the UK, with a line of Organic Chickpea Puffs that quickly took over grocery aisles with unprecedented traction. In 2019, the brand launched HIPPEAS® Organic Tortilla Chips, chickpea-based tortilla chips. Both lines are USDA Organic, certified gluten-free, vegan and totally delicious. To date, the brand has secured shelf-space at 50,000 stores such as Starbucks, Whole Foods, Target, CVS,