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Got milk? Fluid milk volumes continue to decline, despite covid retail bump, but it s not terminal, insists MilkPep
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Rock Climber Kai Lightner Refuels with His Mother s Cooking
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Olympians Kristin Armstrong And Ariel Torres Surprise Shoppers From High-Tech Gym Behind The Supermarket Milk Section
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9 Ways to Make the Outdoors More Inclusive
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How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
Hello, communicators:
The national milk processors’ organization, MilkPEP, has debuted a new slogan and campaign that aims to reposition milk as “the original sports drink” with an edgy new tone that MilkPEP CEO Yin Woon Rani says has “more swagger and attitude” compared to past campaigns.
“The messaging aims to tap into at least a few macrotrends consumers are taking better care of themselves since the pandemic and gravitating toward food and drinks with fewer additives and cleaner labels,” reports