AC36 coverage pulled an international audience of almost a billion viewers © America s Cup Media
With an audience of almost a billion viewers, the 36th America’s Cup presented by Prada achieved its clear broadcast and viewership objectives to be the most watched America’s Cup ever with the dedicated viewership audience 3.2 times the size of the audience of the 35th America’s Cup in Bermuda in 2017.
An in-depth broadcast and media analysis undertaken by Nielsen revealed the AC36 events (ACWS Auckland, Prada Cup & America’s Cup Match) between November 2020- March 2021 reached a total global TV and live streaming audience of 941 million people globally.
36th America s Cup presented by PRADA
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36th America s Cup presented by PRADA
yachtsandyachting.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yachtsandyachting.com Daily Mail and Mail on Sunday newspapers.