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The Story Behind Absinthe Films Tribute to Black Snowboarders

 “Everybody’s asking what they can do to help in this situation. What we think is this: Just be a good person.” – Russell Winfield Be a good person. It’s a simple message. Everything about Absinthe’s recent segment release in honor of Black History Month from the film, Channel Zero is simple: the music by snowboarder/actress Gabby Maiden, the individual cuts, even the featured quote from Russell Winfield.  “Just be a good person,” he said last summer when Channel Zero was being made. “If you’re a good person, everything will end up fine.” A-freakin’-men. That simple message comes at a complicated time in America. The Black community is being recognized in ways it never has before. Or more to the point, following the George Floyd killing late last spring, Black people are being heard like never before. Americans are talking about race for the first time in a long time. Film companies, brands, media outlets across every segment of sport, action or oth

Journalism Showcase: Diamonds In The Making

SportsCenter “together members of the Black skiing population, and the rising star the group hopes to elevate to the U.S. Olympic SC Featured” segment will tell the story of the National Brotherhood of Skiers (NBS), an organization formed to bring together members of the Black skiing population, and the rising star the group hopes to elevate to the U.S. Olympic team. “Black Diamonds” will debut in the 8 a.m. ET hour of SportsCenter on Sunday, Feb. 28, and will re-air in other editions throughout the day. At a time when African Americans on the ski slopes were a rarity and Black ski clubs were an exception, Ben Finley and Art Clay, both interviewed in the feature, were not deterred from their vision to create a national organization. In 1973, they moved forward with a proposal to bring together 13 Black ski clubs for an event at the summit of Colorado’s Ajax Mountain, leading to the formation of the NBS.

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