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French automaker Peugeot has used the lion logo on its vehicles for over a century. With a new version of the emblem recently introduced, again featuring a lion s head, we took the latest Peugeot cub to the Swartland to become acquainted with its legendary Cape equivalent, as depicted on the label of the Lion s Hill range of wines.
For over 170 years, Peugeot, now the leading brand in the Stellantis Group, have featured the lion emblem (some say it was based on the Lion of Belfort, emblem of Franche-Comté, a wine-making region and home to the Peugeot family) as its logo.