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Prudential and SuperM get Asian consumers dancing to social media challenges Details 10 April 2021
Following news of its collaboration with K-pop band SuperM in January, Prudential has now unveiled a social media-focused campaign named We DO to bring consumers together through the medium of dance. The campaign kicks off with the launch of We DO , a new hit single and music video it created in partnership with SuperM. The single will be followed by an ongoing series of wellness activities such as dance challenges in collaboration with SuperM on social media channels.
Done in collaboration with R/GA Singapore, the campaign is launched regionally across Prudential’s Asian markets, including Singapore, Malaysia, Indonesia, and Thailand. The first challenge goes live on 10 April, and SuperM members will view shortlisted video submissions.