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Vegan chain By CHLOE will rebrand as Beatnic following a lengthy legal battle over its name. The new Beatnic chain will maintain a fully vegan menu but the branding will transition with a new Beat Generation-inspired logo, packaging, and messaging, scheduled to be completed by September 2021. The chain’s new name is inspired by the flagship location of By CHLOE, which opened in 2015 in the Greenwich Village neighborhood of New York City known as a Beatnik hangout in the 1960s.
“There has been a magic to this concept since the first day on Bleecker Street,” Greg Golkin, Managing Partner of Kitchen Fund and an investor in Beatnic, said. “While the Guac Burger and Quinoa Taco Salad have cult-like followings, the brand’s audaciousness and eccentricity are what set it apart. The new name will celebrate that progressive spirit while reaffirming a commitment to an accessible vegan experience.”
By Chloe announces new name: Beatnic
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Yet more places to eat and drink: 70 bars and restaurants open now
It’s just days until we can once more sit in a restaurant and dine like civilized human beings, albeit socially distanced ones. But where to book? To help you make this most difficult of decisions, we’ve collected a bumper list of 70 places to meet up with friends and support the hospitality industry.
With spots across London, there is something for everyone in our eating and drinking extravaganza.
Latest
Balthazar Covent Garden
Balthazar restaurant is bringing its brand of French dining back to the heart of Covent Garden with a Moulin Rouge inspired ‘Le Spectacle’ series in partnership with Lillet, the French aperitif from Bordeaux. Guests can enjoy a taste of old-school French extravagance alongside cocktails, entertainment and much-loved signature dishes. Balthazar promises to transport them back in time to the days of cabaret, including a greeting by a theatrical ring master. Book he
Time to celebrate: 66 bars and restaurants open NOW
It’s finally here, the day we’ve all been waiting for, with bars and restaurants with outdoor seating finally allowed to reopen. To help you celebrate, we’ve collected a bumper list of more than 60 places to meet up with friends and support the hospitality industry.
With outdoor spots across London, there is something for everyone in our eating and drinking extravaganza, focused on the traditional City A.M. heartlands of the Square Mile, Canary Wharf, Mayfair and central London.
In the City
M Restaurant
City A.M. favourite M Restaurant, located down the ancient Threadneedle St alleyway, now has 40 outdoor covers, allowing guests to enjoy its impeccably-sourced steak, fine dining accoutrements and wonderful wine list al fresco. And don’t worry about getting cold: M has blankets and booties on hand courtesy of luxury bed retailer Hastens. Book here.
Today s the day: 63 bars and restaurants open NOW
It’s finally here, the day we’ve all been waiting for, with bars and restaurants with outdoor seating finally allowed to reopen. To help you celebrate, we’ve collected a bumper list of more than 60 places to meet up with friends and support the hospitality industry.
With outdoor spots across London, there is something for everyone in our eating and drinking extravaganza, focused on the traditional City A.M. heartlands of the Square Mile, Canary Wharf, Mayfair and central London.
In the City
M Restaurant
City A.M. favourite M Restaurant, located down the ancient Threadneedle St alleyway, now has 40 outdoor covers, allowing guests to enjoy its impeccably-sourced steak, fine dining accoutrements and wonderful wine list al fresco. And don’t worry about getting cold: M has blankets and booties on hand courtesy of luxury bed retailer Hastens. Book here.
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