A growing number of browsers, developers and publishers are voicing their opposition of Google’s Floc API
Google’s proposed method for tracking and targeting consumers without third-party cookies is being met with a growing chorus of dissent. Within the past month, a who’s who of tech players – including DuckDuckGo, GitHub and Mozilla Firefox – have vowed to block Google’s Floc API. Here’s what it means for marketers who are searching for answers.
DuckDuckGo has long been a staple of the paranoid and the privacy-obsessed. The search engine enables users to surpass the personalized search results filter employed by most major search engines. So the fact that DuckDuckGo added a tool to its Chrome extension designed to block Google’s latest update – which is meant to enable targeted advertising – may not come as a surprise. Brave, another privacy-centric browser, was also quick out of the gate to thwart Google’s changes last month.
The focus on readying the ground for that future came as Omnicom announced a 10.8% year-on-year increase in its operating profit
Omnicom is betting on tech investments to help it outpace its competitors as a cookie-less future looms large for advertisers.
Acknowledging that the pendulum has swung towards prioritizing consumer privacy, chief John Wren said the API tech underpinning his vision for “Omni 2.0” would allow the holding company to “work seamlessly across walled garden environments, as well as the broader ecosystem.”
The focus on readying the ground for that future came as Omnicom announced a 10.8% increase in its operating profit compared to Q1 2020, with the figure coming on the back of a return to organic growth across its advertising and CRM precision marketing divisions.
Browsers Want to Block Google FloC; Wordpress Calls Ad-Targeting Mechanism as Terrible Idea techtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techtimes.com Daily Mail and Mail on Sunday newspapers.
Google’s new ad tracking tech to be blocked by WordPress
Updated:
Updated:
April 19, 2021 13:35 IST
WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites.
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Google’s new ad tracking tech to be blocked by WordPress.
| Photo Credit: Special Arrangement
WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites.
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WordPress, an open-source content management system, said it will block Google’s new ad tracking technology as the company sees it as a security concern.
Auch WordPress lehnt Googles neues Werbe-Cookie FLoC ab silicon.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from silicon.de Daily Mail and Mail on Sunday newspapers.