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Google Hotel Ads shaking up balance OTA market share vs Direct Sales via Meta-Search | By Patrick Landman – Hospitality Net

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.

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既能保护隐私又能精准推送广告？谷歌FLoC遭抵制

既能保护隐私又能精准推送广告？谷歌FLoC遭抵制
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Google Touts Alternative to Crumbling Third-Party Cookies

Jan 26, 2021 4:45 AM PT Google sent a shock wave through the advertising and publishing industries last year when it announced it planned to scrap third-party tracking cookies, which are an important tool for online marketers. Not to worry, the company announced Monday. It has a viable alternative in the wings. It might be hard to imagine how advertising on the Web could be relevant, and accurately measured, without third-party cookies, Google s Group Product Manager for User Trust and Privacy Chetna Bindra wrote in the company s Ads & Commerce blog. When the Privacy Sandbox technology for interest-based advertising (FLoC) was first proposed last year, we started with the idea that groups of people with common interests could replace individual identifiers, she continued. Today, we re releasing new data showing how this innovation can deliver results nearly as effective as cookie-based approaches.

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