Proceeds benefit The Salvation Army s #RescueChristmas campaign By WISN 12 - Dec 22nd, 2020 11:18 am
MILWAUKEE, WIS. (December 22, 2020) – For the first time ever, WISN 12 and The Salvation Army joined forces for the ‘#RescueChristmas’ fundraiser. It provides toys, along with food, clothes, and shelter services, to children and families in need across Southeastern Wisconsin.
From December 7, 2020 through December 20, 2020, the campaign was promoted both on-air and online to solicit donations from generous viewers. More than 1,200 donors contributed over $103,000. Plus, an anonymous donor contributed a $10,000 match to boost giving. Proceeds will be used to provide toys, meals, coats, hats, gloves, and shelter for children across Milwaukee and its surrounding areas.