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AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study

Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technology reveals that the majority of organizations worldwide lack the internal resources to support these high-powered CRM initiatives.

AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study

Mar 24, 2021 5:00 AM PT Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence and/or machine language to automate their marketing campaigns. A global survey Rackspace Technology conducted in January reveals that the majority of organizations worldwide lack the internal resources to support these critical high-powered CRM initiatives. Rackspace, a multicloud technology solutions company, sought the status of AI/ML use in marketing in its survey Are Organizations Succeeding at AI and ML? conducted in the Americas, APJ, and EMEA regions of the world.

AI, ML Not Yet a Plug-and-Play Proposition for Marketers: Study | Emerging Tech

Mar 24, 2021 5:00 AM PT Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence and/or machine language to automate their marketing campaigns. A global survey Rackspace Technology conducted in January reveals that the majority of organizations worldwide lack the internal resources to support these critical high-powered CRM initiatives. Rackspace, a multicloud technology solutions company, sought the status of AI/ML use in marketing in its survey Are Organizations Succeeding at AI and ML? conducted in the Americas, APJ, and EMEA regions of the world.

Rural America Is the Next E-Commerce Frontier

); //]]>// >By Jack M. Germain Oct 21, 2020 12:17 PM PT Amazon reported recently that online grocery sales tripled during the pandemic. The company also saw a 160 percent increase in delivery capacity and tripled the number of Whole Foods pickup spots. This is all great news if you live in a city with Whole Foods or where grocery delivery services are easily accessible. But if your food and home supplies depend on local pickup and delivery, and you live in rural strongholds, you might be in for some shortages. E-commerce is not every rural community s Holy Grail for shopping. Many local rural retailers are strangers to e-commerce. If stores in rural America want to keep customers happy and healthy, transitioning to e-commerce is key, according to Mark William Lewis, CTO of Netalico Commerce.

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