A series of installations, TV ads, and digital cake-inspired weather reports are appearing across the country as our minds turn to baking with the return of the Great British Bake Off
Channel 4 whips up marketing campaign after appointing new media agency ahead of Bake Off s return Prolific North prolificnorth.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prolificnorth.co.uk Daily Mail and Mail on Sunday newspapers.
How s your cookie jar? Might want to look as you might be running a little low.
Cookies: Hot COVID-era commodities. (iStock)
If your restaurant offers cookies and your sales are following the trendlines of the rest of the nation, you are probably already looking into alternative ways to get customers their cookie fixes. It seems the discomforts of COVID-19 has turned us into a nation of Cookie Monsters, according to the trendwatchers at consumer insights company, Topdata.
Gleaned from an analysis of cookie-related online and offline visits, Topdata revealed that Americans appetites for those little globs of gastronomic pleasure has risen 25% during the pandemic, according to a news release. Those findings also sync with Topdata s results from a 1,000-person survey around cookie-love that showed not only that 95% of Americans ate a cookie at least every month, but also that one in five of us admitted to consuming more than three cookies daily on average.